IS. The Apprentice. Ep.2 "Sex, Lies and Altitude". p.1

Дата публикации: Apr 24, 2016 6:53:43 AM

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1. Revise the vocabulary from the previous episode and do the following tasks:

IN EACH SENTENCE THE VOCABULARY UNITS ARE ALL IN THE WRONG PLACES, FIND AND REPLACE THEM

TRANSLATE INTO ENGLISH:

-Мои друзья- из разных слоев населения и разных профессий.

My friends came from all walks of life

-Трудно начать работать за высокую зарплату, не имея практического опыта.

It is hard to begin working for a high salary if you haven't practical experience.

It will be hard to find a high-paid job if you haven't enough practice.

hands-on experience - практический опыт

Ep.1:

DT: This is a chance to work for me, at a huge salary.

DT: This person will be the present of one of my companies at a huge salary for a period of one year.

-Сразу после своего провала, он начал новый бизнес.

Exactly after his bust, he started a new business

-Чтобы открыть собственное делo, нужен стартовый капитал.

Almost every new business demands seed money.

-Конкуренция – жестокая вещь. Не имея деловой хватки, вы рискуете, что вас просто пережуют и выплюнут.

Competition is a rough stuff. If you haven't business acumen, you will have a risk of being chewed up and spat out.

If you don't have business acumen, you will have a risk of being chewed up and spat out.

Having no business acumen, you have a risk to be chewed up and spat out.

-Где вы осваивали основы маркетинга?

Where did you learn the ropes of marketing?

-Я уже хотел извиниться, когда он бросил трубку.

I was meaning to apologise when he hung up on me.

I was about to apologise when he hung up on me.

-Надо иметь отвагу, чтобы стать предпринимателем и вкладывать деньги в рискованный бизнес.

You have to have got the guts to become an entrepreneur (and invest your money into a risky business).

acumen noun BrE /ˈækjəmən/ ; NAmE /ˈækjəmən/ ; BrE /əˈkjuːmən/ ; NAmE /əˈkjuːmən/ [uncountable]

the ability to understand and decide things quickly and well

business/commercial/financial acumen

He had demonstrated considerable business acumen.

She has great financial acumen.

hang up on somebody

(informal) to end a telephone call by suddenly and unexpectedly putting the telephone down

Don't hang up on me—we must talk!

entrepreneur noun BrE /ˌɒntrəprəˈnɜː(r)/ ; NAmE /ˌɑːntrəprəˈnɜːr/

a person who makes money by starting or running businesses, especially when this involves taking financial risks

Troy, you did a lousy job as the leader.

lousy adjective BrE /ˈlaʊzi/ ; NAmE /ˈlaʊzi/ (lousier, lousiest)(informal)

1. very bad

synonym awful, terrible

What lousy weather!

I’ve had a lousy day.

She felt lousy (= ill).

2. [only before noun] used to show that you feel annoyed or insulted because you do not think that something is worth very much

All she bought me was this lousy T-shirt.

He offered me a lousy £100 for it.

3. lousy with something/somebody (North American English) having too much of something or too many people

This place is lousy with tourists in August.

David, I don't see that you stepped up at all.

step up

1. to come forward

She stepped up to receive her prize.

(figurative) Employers have stepped up to help bridge the gap between education and work.

2. step something up - to increase the amount, speed, etc. of something

He has stepped up his training to prepare for the race.

The teaching unions are stepping up industrial action in support of their pay claim.

If he wants to win this election, he really needs to step it up(= put in more effort).

1) повышать напряжение

2) а) расширять, увеличивать; усиливать, повышать; б) расширяться, увеличиваться; усиливаться, повышаться

3) а) выходить вперёд; подходить; б) действовать решительно, брать на себя ответственность (особенно в критический момент)

4) получать повышение по службе

2. Look into the word-list to episode 2 (1 – 18) and be ready to answer my questions.

1 rocky start - a rocky situation or relationship is unstable and full of difficulties/problems.

At Protege, Ereka and Omarosa were immediately off to a rocky start.

rocky times -

2 to resort (to) sth - to do something extreme or unpleasant in order to solve a problem

After the men of Versacorp chose a bad location - Sam resorted to desperate measures.

(resort to) 1) прибегать к (чему-л.), обращаться к (чему-л.)

3 to hold

The men went to the boardroom, where Troy was held partially responsible

to hold

17. [transitive] (formal) to consider that something is true

hold that… I still hold that the government's economic policies are mistaken.

hold somebody/something + adj. Parents will be held responsible for their children's behaviour.

be held to be something These vases are held to be the finest examples of Greek art.

14) полагать, считать; рассматривать; придерживаться (доктрины, мнения, взгляда)

4 to hit home - if something that you say hits or strikes home, it has exactly the effect on sb that you intended

When they're fired, they don't come back. It really hit home.

hit/strike home - if a remark, etc. hits/strikes home, it has a strong effect on somebody, in a way that makes them realize what the true facts of a situation are

Her face went pale as his words hit home.

5 as good as almost

If the men don’t win the next task, we’re all as good as dead.

They’ve as good as admitted it was their fault.

see admit vs. acknowledge vs. recognize vs. concede vs. confess vs. признать/согласиться

6 contingent on/upon - able to happen only in a particular situation or if something else happens first; determined by conditions or circumstances that follow;

I will accept this responsibility, contingent upon one thing.

contingent adjective BrE /kənˈtɪndʒənt/ ; NAmE /kənˈtɪndʒənt/

1. contingent (on/upon something) (formal) depending on something that may or may not happen

All payments are contingent upon satisfactory completion dates.

2. contingent worker/work/job (business) a person, or work done by a person, who does not have a permanent contract with a company

the spread of contingent work throughout the economy

the use of leased, temporary and other contingent workers

7 bickering - an argument about things that are not important

Both of you guys are above this bickering.

bickering noun BrE /ˈbɪkərɪŋ/ ; NAmE /ˈbɪkərɪŋ/ [uncountable] - the activity of arguing about things that are not important

I wish they would stop their constant bickering.

8 to stir things up - to cause strong emotions

Omarosa loves to stir things up, and Ereka's Italian.

2) = stir up мешать, помешивать, размешивать; взбалтывать

3) = stir up волновать, возбуждать

9 step up to the plate - If someone steps up to the plate, they take on or accept a challenge or a responsibility.

...then I guess I gotta step up to the plate and, you know, take charge.

10 set - ready to do sth

Hello, folks. How are we doing? Are you all set?

set adj. - likely/ready to be set

5. likely to do something; ready for something or to do something

set for something The team looks set for victory.

set to do something Interest rates look set to rise again.

Be set to leave by 10 o'clock.

11 loose - not official

You see the whole layout. Everything is open. Everything is kind of loose.

loose adjective /lus/ (looser, loosest)

not fixed/tied

1. not firmly fixed where it should be; able to become separated from something

a loose button/tooth

Check that the plug has not come loose.

2. not tied together; not held in position by anything or contained in anything

She usually wears her hair loose.

The potatoes were sold loose, not in bags.

3. [not usually before noun] free to move around without control; not tied up or shut in somewhere

The sheep had got out and were loose on the road.

The horse had broken loose (= escaped) from its tether.

During the night, someone had cut the boat loose from its moorings.

clothes

4. not fitting closely

a loose shirt

opposite tight

not solid/hard

5. not tightly packed together; not solid or hard

loose soil

a fabric with a loose weave

not strict/exact

6. not strictly organized or controlled

a loose alliance/coalition/federation

a loose association of artists, writers and composers

7. not exact; not very careful

a loose translation

loose thinking

immoral

8. [usually before noun] (old-fashioned) having or involving an attitude to sexual relationships that people consider to be immoral

a young man of loose morals

ball

9. (sport) not in any player's control

He pounced on a loose ball.

10. body waste

having too much liquid in it

a baby with loose bowel movements

12 out of the box - creative, non-conventional

Don't be afraid to do it fresh, out of the box.

13 swing for the fences = go for broke; to try as hard as you can to get or achieve something, even if this involves taking risks or doing dangerous things

The only thing I like to say to my people before I give them an assignment…- …swing for the fences, and failure is not an option.

to go for broke

разг. идти ва-банк, поставить всё на карту, решиться на отчаянную попытку

Failure Is Not an Option is a presentation on the History Channel documenting the United States' space program with insights from the flight engineers, project managers, flight controllers, astronauts, and others involved inside the National Aeronautics and Space Administration. Speakers include Chris Kraft, Gene Kranz, Jim Lovell, Jerry Bostick, Ed Fendell, Gene Cernan, John Llewellen, John Aaron, Glynn Lunney, Wally Schirra, and Gerry Griffin. It takes the viewer from the Launch of Sputnik through the moon missions. It was produced in 2003.

14 underling - an insulting word for someone who is less important or has lower status in an organization than someone else

Don’t negotiate with underlings.

underling noun /ˈʌndərlɪŋ/ (disapproving) - a person with a lower rank or status

synonym minion /ˈmɪnyən/

He dishes out orders to his underlings.

15 a floater - (mainly American) someone who does different jobs in a company as needed

I'll have to be the floater. I'll go from back and forth.

/floʊt/ -er

16 sleek - If you describe someone as sleek, you mean that they look rich and stylish.

You're thinking corporate. You're thinking young and sleek. Come in the middle.

sleek adjective /slik/ (sleeker, sleekest)

1. (approving) smooth and shiny

synonym glossy

sleek black hair

the sleek dark head of a seal

2. (approving) having an elegant smooth shape

a sleek yacht

the sleek lines of the new car

3. (often disapproving) (of a person) looking rich, and dressed in elegant and expensive clothes

a sleek and ambitious politician

sleek businessmen

1) а) гладкий, лоснящийся, блестящий (о шерсти животных); б) гладкий, прилизанный (о волосах);

2) ровный, гладкий; отполированный, глянцевый, блестящий (о поверхности)

3) вкрадчивый, елейный, льстивый; раболепный

4) а) полный, округлый; откормленный; б) холёный, ухоженный

5) гладкий, спокойный (о поверхности воды)

17 to take sb out on the shoot - an occasion when someone takes a series of photographs or makes a film

Strategically, we needed to get guys out on the shoot.

18 to wow - to impress someone by doing something extremely well

One of the reasons why you've been put on the Marquis case is to wow us.

wow verb BrE /waʊ/ ; NAmE /waʊ/

wow somebody (with something) (informal) to impress somebody very much, especially with a performance

He wowed audiences around the country with his new show.

3. Answer the questions:

- Why were Erika and Omarosa off to a rocky start?

Kristy: Omarosa loves to stir things up, and Ereka's Italian.

They are competitors and since Omarosa saw how Ereka did, she considered her too emotional and irrational, to be a lousy leader

- What was the reason for the contestants to hit home?

David was fired.

When they're fired, they don't come back. It really hit home.

- What was the biggest issue of Omarosa?

Omarosa has a huge issue with (some power and girls) accepting her ideas. With Omarosa it is either her way or it's no way.

- What was the task?

DT: This time you're gonna be working on Corporate Jets. You're gonna be developing a compain for Marquis Jet Card.

Danny Deutch: We're gonna ask you to create a 13 second TV commercial and a magazine one (with Deutsch agency resources - photographers, illustrators, film makers and etc)

E: Make print ad, a commercial, a proposal and a media plan for Marquis Jet in 48 hours.

marquis noun BrE /ˈmɑːkwɪs/ ; NAmE /ˈmɑːrkwɪs/ - (in some European countries but not Britain) a nobleman of high rank between a count and a duke

What is the Marquis Jet Card?

Like flying in style, but not a frequent flyer? The Marquis Jet card gives you access to much of the NetJets aircraft fleet with a pre-paid lease for 25 hours of flight time. You can choose from among 10 different jet types, and make exchanges between the U.S. and Europe programs. In as few as 10 hours, you can be off to your business meeting in Los Angeles or a dinner for two in Rome. You simply buy the card that’s right for you and your flight time is deducted from your Marquis Jet Card balance. This option is less expensive than partial ownership — but just as convenient. For 2012, a single-year, 25-hour card for a Hawker 400XP jet starts at $119,900, plus taxes and some additional fees for fuel surcharges and insurance. For more information you can talk to a NetJets sales consultant about which jet is right for your needs.

Customers:

William J. Alan

Ken Ostin

4. “Don’t negotiate with underlings” – to what extent do you agree with this motion?

Fully, because it is better to deal with a person who is in charge. Deal with the boss wherever possible

motion

5. Describe the way how both teams started to perform the task.

First of all - project manager selection

Protege: have a short meeting, make an appointment, Amy and Ereka went to the meeting with Senior Vice President of Marketing Jets Corp, the others went to the airport with the camera crew.

Versacorp: have a meeting, Jason - project manager

Kwame, Bowie, Nick, Bill went to do the photo shoot

Sam, Troy and Jason were back at the home base

6. Define the following as True, False.

- With Omarosa it’s either her way or our way. False. No way

- She is passionate. And those two together create fire and water. True

- The greatest advertising does it similarly. False Differently

- I’ll have to be a sleek. I’ll go from back and forth. False. A floater

7.Retell the episode on behalf of Omarosa. Use the following:

Entire;

entire procedure in the boardroom

how we can select a Project Manager;

very important

decide fairly;

I proposed selection randomly

Ereka suggested to vote and select the next project manager.

let’s open a discussion;

I had a proposal of how to select the next project manager and make our team more successful.

But, let's shut up Omarosa and let’s open a discussion for all of the women

Amy was nominated, and she agreed to step up to the plate, contingent upon one thing, if Ereka and I would be above this bickering

advertising agency;

Danny Deutch and Deutch Agency

this is really free open space;

loose;

You see the whole layout. Everything is open. Everything is kind of loose. They will have an access to everything and there's gonna be fun

advertising is a powerful tool weapon;

This time you're gonna be working on Corporate Jets. You're gonna be developing a compain for Marquis Jet Card.

is going to be flown to Boston;

The winning team is going to be flown by a private jet tomorrow night to Boston from NY for dinner. And as always, the losing team will face me in the boardroom and somebody will be fired

Marquis jet card;

Danny Deutch: We're gonna ask you to create a 13 second TV commercial and a magazine one (with Deutsch agency creative resources - photographers, illustrators, film makers and etc)

Don't be afraid to do it fresh, out of the box.

The only thing I like to say to my people before I give them an assignment…- …swing for the fences, and failure is not an option.

E: Make print ad, a commercial, a proposal and a media plan for Marquis Jet in 48 hours. Sounds scary

schedule a meeting;

Amy called Jets Corp and arranged a meeting

The idea was priceless because it allows us to be more effective in translating the message and the vision of Jet Corp into reality

an appointment;

Amy: ok, guys, we have an appointment today with the CIO and the Senior Vice President of Marketing 12.30

I suggested to take part in the meeting but Amy prefered to have a new-yorker

the most ineffective decision she could’ve made;

she left her team w/o time line or a plan of action

all the people were just sitting all around waiting and then decided to get out too. We had no idea what to do so all we knew that we should go near the airport with the camera crew