A38- A SACRED TRUST

THE PROFESSIONAL LIFE ADVISER’S GUIDE (Little Gems Series)

A38. (THE PRODUCT) - A SACRED TRUST

From time immemorial man has been faced with a multitude of problems. The very problem of existence is by no means simple. It involves the orderly securing of food, clothing, shelter, education and recreation, the ability to get along with people and a myriad of other considerations.

As society becomes more complex, problems multiply and living becomes a continuous process of adjustment. Such adjustments are essential if our species is to survive.

Considering its prodigious growth, it’s changing emphasis, its new developed techniques, is it not a good time to take our bearings? Have we held to our original ideal? Have we kept our faith? Are we still guided by our stars, or are we sailing by dead reckoning, or have we - perhaps - lost our way? I am not sure I know the answer. I merely raise the question.

All I know for certain is that life insurance, at its various levels has been my chief interest for over thirty years. It is still the diameter and circumference of my life. I regard it as the greatest single idea developed by the mind of man. It is unlike any other business enterprise. It is conducted like a business, it is a sacred trust, it is philanthropy at its best, and its operation is based on sound actuarial principles. The nature of its commitments makes it almost impervious to the cataclysmic financial disasters to which other business enterprises are subject...

—Lester To. Schriver