A12- THE GOLDEN RULE INVESTMENT

THE PROFESSIONAL LIFE ADVISER’S GUIDE (Little Gems Series)

A12. (THE PRODUCT) - THE GOLDEN RULE INVESTMENT

Life insurance simplifies life because it gives us one solution to two problems - the problem of our own self-preservation in our old age, and the problem of the perpetuation of our love for our family despite the incident of death.

Life insurance takes our selfish desire to provide for our old age and our unselfish desire to protect our families and ties them together in one package.

Thus it is the Golden Rule Investment, for having bought it to care for others, our thoughtfulness returns to bless us in our old age.

—Paul Speicher