A27- LOVE HAS NO CASH VALUE

THE PROFESSIONAL LIFE ADVISER’S GUIDE (Little Gems Series)

A27. (THE PRODUCT) - LOVE HAS NO CASH VALUE

Is a large amount of life insurance sold each year because it is a fine form thrift? Yes. Because it is a sound investment? Yes. Because it represents sound business judgment? Yes. But all these things in themselves would never have led policyholders to purchase this volume of life insurance. The big, powerful reason that any company has been able to accomplish this job is because of just one word - LOVE!

If we were to take the word “love” away from the human heart, then only the shell of life insurance would remain.

Thus, there can be only one conclusion. Since life insurance has been founded on the love a man has for his wife and children, it must be obvious that every life insurance salesman must study the correct and dignified use of motivation.

—Odds and Ends