B23- DO YOU BELIEVE IN IT ENOUGH?

THE PROFESSIONAL LIFE ADVISER’S GUIDE (Little Gems Series)

B23. (THE PERSON) - DO YOU BELIEVE IN IT ENOUGH?

Do you believe in life insurance? A foolish question to ask a life insurance agent. Perhaps. Then let’s phrase it another way: How much do you believe in life insurance?

➢ Does your belief show in your production records? Are your clients buying in amounts comparable to their needs?

➢ Does it show in the number of calls and interviews you make each day?

➢ Does it show in your ratio of interviews to sales? Or have the prospects sold you on their inability to buy?

➢ Does it show in your service to your policyholders? Are you planning to give as many people as possible a chance to buy life insurance from you?

➢ Does it show in your sales talk? Or are you just assuming that your prospects will know you believe in life insurance?

➢ Does it show in your own life insurance program? Check this carefully.

How much do you believe in life insurance?

Do you believe in it enough?

—Field Notes