03. Whitney Quesenbery. Tell Me About That: Using Stories in Interviews and Personas (Oct 27, 2011)

On October 27, we are proud to sponsor a presentation by Whitney Quesenbery, a must-see event.

5:30 pm - 7:00 pm EST - Networking & Refreshments

7:00 pm - 8:30 pm EST - Live & Virtual Presentation

Stories are a great way to collect, analyze and share information. Stories can help us better understand our users, explain our research, and demonstrate our products.

This presentation will start with an overview of all the way stories can be used to understand an audience and improve the user experience. Then we will look more deeply at the user and subject matter expert (SME) interview and how eliciting stories can help you collect richer details, going beyond the facts to a deeper understanding of products and processes.

An essential aspect of storytelling is the persona, a portrait of a user. We'll show how personas tell stories that can be used to illustrate user scenarios and help you to better communicate with your users.

LOCATION

Thomson Reuters

195 Broadway/Fulton

New York, NY 10007

Room # TBA

Contact # (347)-330-7432

IMPORTANT: Be sure to bring a picture ID to show security at the main entrance. You must RSVP and be on the list at security. No walk-ins will be allowed

REGISTRATION

Please REGISTER EARLY. WEBEX link for Virtual participants will be sent 1 day before the events.

Whitney Quesenbery

Meeting (STC Member) - $20.00 dinner & networking

Meeting (Non-Member) - $40.00 dinner/networking

Virtual Meeting - Member $10.00

Virtual Meeting - Non Member $15.00

All registrations are transferable but non-refundable.