05. Holiday Networking & Lisa Trager: The Role of the Content Strategist (Dec. 6, 2011)

Lisa Trager presents: The Role of the Content Strategist[Click to view event pictures...]

On December 6, 2011, join us for this special session on content strategy and enjoy the opportunity to network at our holiday party among the bright lights of Times Square! Lisa Trager will headline our monthly meeting and special event with a presentation on the role of the Content Strategist.

5:30 pm 7:00 pm - Holiday Cocktails/ Dinner Networking

7:00 pm - 8:30 pm - Presentation

8:30 - 9:00 pm - More cocktails

The Role of the Content Strategist

Content Strategy is a hot topic these days, but what exactly is it? How can we implement an effective content strategy? In this presentation, you will learn what is meant by content strategy and why you need a content strategy. Content is an integral part of all business communications, and we all need a strategy for managing our content throughout the different stages of planning, development and delivery.

You will also learn the roles and skills of a content strategist, as well as a methodology for implementing a content strategy. As organizations are looking for alternative ways to communicate, including social media, wikis, tutorials, mobile and other communication channels, you need to be able to plan for the best delivery of your content.

Following the presentation, Ellen Buttolph and Ghada Captan will discuss what content strategy means for technical communicators, and how you can apply these lessons about content strategy to your daily work.

LOCATION

Thomson Reuters

3 Times Square/Broadway

New York, NY 10036

Millenium Board Room, 26th floor

Contact # (917)-312-1567

IMPORTANT: Be sure to bring a picture ID to show security at the main entrance. You must RSVP and be on the list at security. No walk-ins will be allowed.

REGISTRATION

Please REGISTER EARLY. Deadline for registration is December 5. All events are available Virtually. WEB link for Virtual participants will be sent 1 day before the events.

Holiday Dinner/Cocktails

Holiday Meeting (STC Member) - $30.00

Holiday Meeting (Non-Member) -$40.00

Dec 6 Virtual Meeting (Member) - $10.00

Dec 6 Virtual Meeting (Non-Member) - $15.00

All registrations are transferable but non-refundable.

About Lisa Trager

Lisa Trager is a Content Strategist/User Experience Designer/Information Architect, whose experience working on branded and non‐branded websites, intranet portals, video for the web, and marketing campaigns brings a well‐rounded understanding of how to get the message across, regardless of the medium. As an expert in developing eMarketing and Social Media solutions for healthcare, pharmaceutical, and financial services clients, she works with clients to develop and execute online strategies that balance the needs of users with business objectives.

Currently, Lisa is consulting as an Information Architect/Content Strategist for Prudential Financial Services in Newark, NJ where she is leading efforts to redesign the Life Insurance portal for financial professionals as well as their new branded website. She is also working with a leadership team to develop Prudential’s social media guidelines.

Lisa’s previous experience includes working on both the agency as well as client side. Agencies include Porter Novelli and Publicis Modem, both of which are New York interactive agencies. She has an expertise in pharma having worked on accounts for Sanofi‐Aventis, Sanofi‐Pasteur, Merck, Novartis, and NovoNordisk. Prior to working as an Information Architect, Lisa worked on staff at both Thirteen/WNET and NBC. As an Associate Director/Stage Manager, she was assigned to the MacNeil Lehrer News Hour, Charlie Rose, Caucus N.J., Saturday Night Live, News 4 New York, and Late Night with David Letterman, and was directly involved in the production of both live and pre‐taped formats.

Lisa graduated from The New School with a Master of Arts in Media Studies and earned a Bachelor of Arts from New York University. She also was acknowledged by the National Endowment for the Humanities by earning a scripting grant for a documentary film about the artists, thinkers, and writers who constituted the bohemians who lived in Greenwich Village just after the turn of the 20th century and influenced the arts, culture and even labor laws even today.