11. Rahel Bailie: Content Strategy (June 10, 2013)
Rahel Anne Bailie on:
Content Strategy: Connecting the Dots Between Business, Brand, and Benefits
Co-hosted by Content Strategy NYC and sponsored by OgilvyOne Worldwide
On June 10, 2013, we are happy to offer a joint, free event with Content Strategy NYC featuring the renowned Rahel Bailie.
6:00 pm - 7:00 pm - Networking & Refreshments
7:00 pm - 8:30 pm - Presentation
Presentation
Many organizations don't view managing content as a strategic business asset that can bring value and return on investment. They tend to be reactive, tactically responding to the pain of having too much information.
The reality is that content strategy covers a range of activities that stretch any skill set, from content design and curation to taxonomies and editorial. The challenge, then, is to understand how a content strategy can work in particular business contexts, and match the strategy to the business and content requirements.
In this tour of the content strategy landscape, Rahel Anne Bailie explores the connections and intersections among the functional areas within the discipline to provide a framework for both organizations and practitioners.
About Rahel Anne Bailie
Rahel Anne Bailie, principal of Intentional Design, integrates content strategy, business analysis, information architecture, and content management to increase the return on investment of product lifecycle content. An aficionado of content structure and standards, she is co-author of Content Strategy: Connecting the Dots Between Business, Brand and Benefits (XML Press, 2013) and co-producer of Content Strategy Workshops. Rahel is a Fellow of the Society of Technical Communication since 2009.
LOCATION
OgilvyOne Worldwide
636 11 Ave, between 46 & 47 Street
New York, NY 10036
Please be sure to RSVP with the full first and last name of all attendees, including guests, due to building security requirements. Attendance closes at 7:00 p.m. the day before the event.
NOTE: This meeting cannot be attended virtually. The meeting location is at OgilvyOne, which is not our usual NYC meeting location.
About the Event
This event is co-hosted by Content Strategy NYC. Content Strategy NYC is a community of content strategists and other professionals working in digital technology. We meet to network, provide mutual support, share our knowledge, improve our skills, and contribute to the growth of our discipline.
Please be sure to RSVP with the full first and last name of all attendees, including guests, due to building security requirements. Attendance closes at 7:00 p.m. the day before the event.
About the Sponsor
OgilvyOne Worldwide, the digital direct arm of Ogilvy & Mather, is the strongest, most experienced and most highly awarded digital direct marketing network in the world, with over 100 offices in over 40 countries. We provide clients with a full range of direct, consulting, and interactive services to deliver profitable customer relationships.
