09. Mark Hjerpe: Global Content Authoring: Trends and Best Practices in Web and Mobile Content (April 19, 2012)
Mark Hjerpe presents: Global Content Authoring: Trends and Best Practices in Web and Mobile Content
April 19, 2012 Meeting
5:30 - 7:00 pm - Networking / Refreshments
7:00 pm - 8:30 pm - Presentation - LIVE or Virtual
Global Content Authoring: Trends and Best Practices in Web and Mobile Content
Whether you are in the middle of a global translation or content management project, or just curious, don't miss Mark Hjerpe, global content authoring expert. He will give us an update us on priority areas and the latest tools and technologies that are currently available.
He categorizes the main issues as follows:
1) Content prioritization - Identifying what is...
Mission critical
General content – branded vs. non-branded
General content – static vs. dynamic
User generated content
2) Global Branding
Pre-flight
Brand captains
3) Mobile content
Mobile statistics
Challenges of mobile content localization
Best practices in mobile localization
4) Technology
Globalization Management Systems
Translation Memory
Machine and Hybrid Solutions
5) Industry Vertical trends:
Life sciences
Financial
Legal
Retail
Be ready to fire off your own set of questions to Mark!
LOCATION
Thomson Reuters
195 Broadway/Fulton
New York, NY 10007
Room # TBA
Contact # (917)-312-1567
IMPORTANT: Be sure to bring a picture ID to show security at the main entrance. You must RSVP and be on the list at security. No walk-ins will be allowed.
REGISTER
Register for April 19 Meeting - Mark Hjerpe
April 19 Meeting (STC Member) - $20.00
April 19 Meeting (Related Org.) - $20.00
April 19 Meeting (Non-Member) -$40.00
April 19 virtual Meeting (Member) - $10.00
April 19 Virtual Meeting (Related Org) -$10.00
April 19 Virtual Meeting (Non-Member)-$15.00
All registrations are transferable but non-refundable.
About Mark Hjerpe
Mark has played a pioneering role in the growth of global language, business, and cultural consulting services worldwide. Hjerpe joined Translations.com in 2001, focusing on the full range of issues that US-based companies face in an increasingly global economy. During his tenure, he has mastered the specialized needs of many fields and distinguished himself by anticipating emerging trends in international business. Past experience includes: General Manager - Bowne of Tokyo; Country Manager - Bowne, India; Sales Executive - Bowne of Singapore and Sales Executive, Latin America - Merrill Corporation. Having lived in Latin America, Asia, and the US, Hjerpe has firsthand knowledge of the array of issues that confront businesses and individuals in the global marketplace. Hjerpe holds a BA in Spanish from HSU and an MA, with Honors, in Latin American Studies from the University of California at Santa Barbara.