The Website Is My online Communication With Potential Clients

Buying a domain is easy. Setting up a WordPress site takes a little more time. Having a website built by a developer costs a lot. It is worth it if I need a large complicated website and have the money for it. But don't forget one thing: It's about my product and the marketing around it that sells. Don't only spend money on building and designing my website, but think also about the story I want to tell with my website. This is called Storytelling and depends on:

• Who are going to be the visitors of my website?

• What do I want the visitor to see and remember on my website?

• What story do I want to tell?

• Do I want immediate interaction or do I want the visitor to become a fan and then a permanent customer or someone who recommends me.

Storytelling

To reach these points it is necessary that I seduce the visitor and take them into my story, but do not forget that the visitor also has a story. A blog is a good tool for this. I tell a part of my story and then take the visitor to the final product that I sell. 

From Storytelling To Selling

Most visitors don't buy immediately, they like my story, my website or my product and remember this for when they need the product.

Immediate Selling With Storytelling

Some costumers are one time buyers. They are already looking for the product and if my story clicks with them they will buy in an instant. These are often one-time customers and are just looking for a product and find by chance. Sometimes they become permanent customers if they like the product and the aftercare. Mostly this happens about 0.0000001%.

Back To The Ones Buying, Because Of Storytelling

That visitor who occasionally follows me from the start, then more often, enters into a conversation with me and then eventually starts to think whether I fit into his/her life with my product, is the one who is willing to pay for my product. This customer does not whine about the amount, but will discuss with what the product should look like in order to meet his/her requirements. This is the customer that I want and cherish, but also makes me realize that I want to offer something different again if they are satisfied. I then want to keep them happy and start innovating my product into a possible next sell with them. These clients/fan push the right buttons to take me further, but cost me time and energy that are worth investing in my company, my customers and my fans. Actually most of the time they ask for the next product or give tips to changes the way I do business.