Chapter 5

Elements of Business

This chapter will walk you through some critical elements of your business. 

The Small Business Advisor introduces Maria to the Business Model Canvas.

Business Model Canvas

The Business Model Canvas is a planning template for developing new or existing business models. It is a visual chart with elements describing a company's or product's value proposition, infrastructure, customer, and finances. 

The canvas is a useful tool for planning your business. Remember not to fall in love with your first idea, it's worth starting from scratch and redesigning a couple of times. 

Maria is thinking about her future business, trying to put herself in her customers shoes. But who are her customers and how can her business stand out?

Maria has a call scheduled with the small business advisor. She thinks she is on the right track, but can't quite put her finger on the best idea yet. 

Maybe the business advisor can help?