Chapter 4

My Business Idea

This chapter is about business ideas. 

You need to decide which business you are in, what you are selling and how you will reach your customers. 

Maybe your dream is to start a restaurant specializing in organic meals and take aways for health conscious customers or to become a digital janitor making house calls to homes of elderly? 


Maria meets the Small Business Advisor to discuss her business idea.

Maria's initial business idea is setting up an online business selling everything you need to organizing a wedding.  

She has made a SWOT analysis of her idea.

What is a SWOT analysis?

SWOT is a strategic planning tool to help identify strengths, weaknesses, opportunities and threats related to business or project. 



Test your own business idea.

Take Enterprise Finland's business idea test to get an initial evaluation of the viability of your idea, but remember that new to the world ideas may not initally be appreciated. 😊

Notes: