AEDIMARK R&D Group is a research group based at the University of Extremadura (Spain).

We have extensive teaching and research experience, which we carry out in the Faculty of Economics and Business Administration. During our trajectory, we have raised more than €700,000 of funds to develop our projects, which have resulted in more than 130 scientific publications.

Research in the AEDIMARK R&D Group focuses on economic analysis, organizational learning and marketing resources and capabilities, and digital transformation.

Research

Economic analysis
Organizational learning and marketing resources and capabilities
Digital tranformation

2018-2021 research priorities

Our research priorities for 2018-2021 address the process of digital transformation and human behavior. During the last years we have been analyzing how to build on it to enhance the creativity and talent of the new generations of students through active teaching and learning methodologies.

We combine didactic innovation in the classroom with empirical testing of these methodologies through research published in international journals and books. Some of the methodologies we are working on include: active learning, flipped classroom, gamification, social networks, crowdsourcing and artificial intelligence.

Our purpose is, on one hand, that our students have at their reach the latest methodologies to develop their talent and creativity. And on the other, that the scientific dissemination resulting from our work, delivers other teachers and institutions who are interested in adopting some of these innovations a framework to apply in their classrooms.

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