I am a Professor of Economics, and Head of the Department of Economics, at the University of Reading.

My research is, broadly speaking, on applied econometrics, with a particular focus on sport. Since the Covid-19 lockdown I've been organising the Reading Online Sport Economics Seminars.

See my Research page, my Ideas page or my Google Scholar page for more information. My CV is here.

I'm a Scorecasting Economist, working with my colleague Carl Singleton to forecast scorelines for football matches. It's a bit of fun, but it also is providing interesting research offshoots too.

I'm also affiliated with the Programme for Economic Modelling (EMoD) at the Institute for New Economic Thinking at the Oxford Martin School and the Research Program in Forecasting at George Washington University.

I supervise a number of PhD students. See my Supervision page for more information.

I teach on the Economics of Sport (EC325) and the Economics of Big Social Data (EC228); see my Teaching page for more information.

Find me on Twitter here, and also on Flickr here.

Contact Details:

J James Reade,

Department of Economics,

Room 321a,

Edith Morley Building,

Whiteknights Campus,

University of Reading,

Reading. RG6 6UR

j.j.reade (at) reading.ac.uk

T: +44 (0) 118 378 5062

M: +44 (0) 781 697 7830