The Gamification and Transportation (GT) Lab studies how to intrinsically motivate positive behavior in people through a technique called Gamification. Gamification, as I see it, is a form of user-focused design. Using elements found in games, as described by Yu-Kai Chou's octalysis framework, gamification makes products appealing and effective for the end-user. The GT lab focuses on rigorously investigating the interaction between the individual and the product by understanding the personality traits, ethnicity, background and culture of the individual.

To achieve the long-term goals of the lab, I apply concepts from Industrial Engineering, Systems Design Engineering, Data Analytics, Behavioral Economics and Psychology. I am always looking for new members either as undergraduate researchers, UROP students, MASc candidates or research fellows. Click on the logo below to learn about ongoing research projects.