EMEA VIDEO SEO EXPERT: YouTube, Vimeo, Instagram, LinkedIn

Comprehensive video SEO strategy that includes both Vimeo and YouTube:

Keyword research:

Start by identifying the keywords that your target audience is likely to search for when looking for videos like yours. You can use a keyword research tool like Google Keyword Planner or Ahrefs to help you with this.

Optimize your video titles and descriptions:

Once you have a list of keywords, make sure to include them in the titles and descriptions of your videos. This will help your videos to rank higher in search results.

Create high-quality videos:

Your videos should be well-produced and informative. Make sure that they are well-lit and that the audio is clear. You may also want to consider adding music and graphics to your videos.

Promote your videos on social media:

Share your videos on social media platforms like Facebook, Twitter, and LinkedIn. You can also use social media advertising to reach a wider audience.

Embed your videos on your website:

Embedding your videos on your website is a great way to increase traffic and engagement. You can embed your videos in blog posts, on landing pages, or even on the homepage of your website.

Track your video performance:

Use YouTube Analytics and Vimeo Analytics to track the performance of your videos. This information can help you to understand what kind of content is resonating with your audience.

Specific tips for Vimeo:

• Vimeo is a great platform for high-quality videos. Make sure that your videos are well-produced and that they look good on Vimeo.

• Vimeo offers a variety of features that can help you to promote your videos, such as embedding options, social media sharing, and paid advertising.

• Vimeo also has a strong community of filmmakers and videographers. You can use this community to promote your videos and to get feedback on your work.

Specific tips for YouTube:

• YouTube is the world's largest video platform. This means that there is a lot of competition on YouTube. Make sure that your videos are high-quality and that they stand out from the crowd.

• YouTube offers a variety of features that can help you to promote your videos, such as end screens, cards, and community posts.

• YouTube also has a powerful algorithm that can help your videos to reach a wider audience. Make sure that you optimize your videos for the YouTube algorithm by using relevant keywords in your titles, descriptions, and tags.

By following these tips, you can create a video SEO strategy that will help your videos to rank higher in search results and reach a wider audience.

Here are some additional tips:

• Create transcripts for your videos. This will make your videos more accessible to people who are deaf or hard of hearing, and it will also help your videos to rank higher in search results.

• Use closed captions and subtitles. This will make your videos more accessible to people who are watching your videos without sound.

• Create playlists for your videos. This will make it easier for viewers to find and watch your videos.

• Collaborate with other YouTubers and Vimeo users. This is a great way to cross-promote your channels and reach a wider audience.

By following these tips, you can create a comprehensive video SEO strategy that will help you to achieve your video marketing goals.