research

PRIMARY RESEARCH AREAS

Political communication

Public opinion

Political campaigns

Media effects

Technology and Politics

EDUCATION

Ph.D., Communication, The Ohio State University, 2007 (Adviser: William P. Eveland, Jr.)

- Dissertation: Public Opinion in Context: A Multilevel Model of Media Effects on Perceptions of Public Opinion and Political Behavior

- Major Coursework Areas: Public Opinion, Political Communication, Media Effects, Survey Research

M.A., Journalism & Communication, The Ohio State University, 2004 (Adviser: William P. Eveland, Jr.)

- Thesis: Mobilizing Information as a Link to Political Participation: A Content Analysis of Online and Print Newspapers

- Major Coursework Areas: Communication Theory, Political Communication, Research Methods

B.A., Journalism, University of Kentucky, 1999

Many of my publications are open-source at ResearchGate or Google Scholar

Peer-Reviewed Journal Articles

Brewer, P. R., Young, D. G., Lambe, J. L., Hoffman, L. H., & Collier, J. (Accepted for publication). “Seize Your Moment, My Lovely Trolls”: News, Satire, and Public Opinion about Net Neutrality. International Journal of Communication.

Jones, P. E, Brewer, P.R., Young, D. G., Lambe, J. L., & Hoffman, L. H. (in press). “Explaining Public Opinion toward Transgender People, Rights, and Candidates.” Public Opinion Quarterly.

Hoffman, L. H., & Schechter, A. (2016). Technical Skills Required: How Technological Efficacy Influences Online Political Behavior. Journal of Broadcasting & Electronic Media,60(3), 484-502.

Brewer, P. R., Habegger, M., Harrington, R., Hoffman, L. H., Jones, P. E., & Lambe, J. L. (2016). Interactivity between Candidates and Citizens on a Social Networking Site: Effects on Perceptions and Vote Intentions. Journal of Experimental Political Science, 3(1), 84-96.

Hoffman, L. H., & Fang, H. (2014). Quantifying Political Behavior on Mobile Devices over Time: A User Evaluation Study. Journal of Information Technology & Politics, 11(4), 435-445.

Brewer, P., Hoffman, L. H., Harrington, R., Jones, P. E., Lambe, J. (2014). Polls and Elections: Public Perceptions Regarding the Authenticity of the 2012 Presidential Candidates. Presidential Studies Quarterly, 44(4), 742-757.

Hoffman, L. H., Jones, P. E., & Young, D. G. (2013). Does My Comment Count? Perceptions of Political Participation in an Online Environment. Computers in Human Behavior, 29(6), 2248–2256.

Hoffman, L. H. (2013). Political Interviews: Examining Perceived Media Bias and Effects across TV Entertainment Formats. International Journal of Communication, 7, 471-488.

• This was also published as an e-book with the other articles in the special section by USC Annenberg Press

Hoffman, L. H. (2013). When the World Outside Gets Inside Your Head: The Effects of Media Context on Perceptions of Public Opinion. Communication Research, 40(4), 463-485.

Jones, P. E., Hoffman, L. H., & Young, D. G. (2012). Online Emotional Appeals and Political Participation: The Effect of Candidate Affect on Mass Behavior. New Media and Society. 15(7), 1132-1150.

Hoffman, L. H. (2012). Participation or Communication? Political Activity in the Internet Age. Journal of Information Technology and Politics, 9, 217-233.

Young, D. G., & Hoffman, L. H. (2012). Acquisition of Current Events Knowledge from Political Satire Programming: An Experimental Approach. Atlantic Journal of Communication, 20, 290-304.

Hehman, E., Graber, E., Hoffman, L. H., & Gaertner, S. L. (2012). Warmth and competence: A content analysis of photographs depicting American presidents. Psychology of Popular Media Culture, 1, 46-52.

Glynn, C. J., Huge, M. E., & Hoffman, L. H. (2012). All the News That’s Fit to Post: A Profile of News Use on Social Networking Sites. Computers in Human Behavior, 28, 113-119.

Kang, T., & Hoffman, L. H. (2011). Why Would You Decide to Use an Online Dating Site? Factors That Lead to Online Dating. Communication Research Reports, 28(3), 205-213.

Hoffman, L. H., & Young, D. G. (2011). Satire, Punch Lines, and the Nightly News: Untangling Media Effects on Political Participation. Communication Research Reports 28(2), 159-168.

Hoffman, L. H., & Eveland, W. P., Jr. (2010). Assessing causality in the relationship between community attachment and local news media use. Mass Communication & Society, 13(2), 174-195.

Nash, J., & Hoffman, L. H. (2009). Explaining the gap: The interaction of gender and news enjoyment in predicting political knowledge. Communication Research Reports, 26(2), 114-122.

Hoffman, L. H., & Thomson, T. L. (2009). The effect of television viewing on adolescents’ civic participation: Political efficacy as a mediating mechanism. Journal of Broadcasting & Electronic Media, 53(1), 1-19.

Hoffman, L. H. & Appiah, O. (2008). Assessing cultural and contextual components of social capital: Is civic engagement in peril? Howard Journal of Communications, 19(4), 334-354.

Hoffman, L. H., Glynn, C. J., Huge, M. E., Thomson, T., & Seitman, R. B. (2007). The role of communication in public opinion processes: Understanding the impacts of individual, media, and social filters. International Journal of Public Opinion Research, 19(3), 287-312.

Hoffman, L. H. & Slater, M. D. (2007). Evaluating public discourse in newspaper opinion articles: Values-framing and integrative complexity in substance and health policy issues. Journalism & Mass Communication Quarterly, 84(1), 58-74.

Hoffman, L. H. (2006). Is Internet content different after all? A content analysis of mobilizing information in online and print newspapers. Journalism & Mass Communication Quarterly, 83(1), 53-76.

Peer-Reviewed Book Chapters

Young, D. G., Hoffman, L. H., & Roth, D. (forthcoming). “Showdowns,” “Duels,” and “Nail-biters:” How aggressive strategic game frames in campaign coverage fuel public perceptions of incivility, Chapter forthcoming in “Civility in Political Discourse,” Routledge.

Hoffman, L. H. (2017). Political Knowledge. In Oxford Bibliographies Online. DOI: 10.1093/OBO/9780199756841-0098

Hoffman, L. H. (2017). Political Knowledge and Competence. In Oxford Research Encyclopedia of Communication. DOI: 10.1093/acrefore/9780190228613.013.109

Hoffman, L. H., & Young, D. G. (2011). Political Communication Survey Research: Challenges, Trends, and Opportunities. In E. Bucy & L. Holbert (Eds.) Sourcebook for Political Communication Research, pp. 55-77.

Hoffman, L. H., & Glynn, C. J. (2008). Media and perceptions of reality. In W. Donsbach (Ed.) The International Encyclopedia of Communication, volume VII, pp. 2945-2959.

Awards and Grants

Bailey Award, LGBT Caucus, American Political Science Association, 2017, for 2016 paper presentation of “Explaining Public Opinion toward Transgender People, Rights, and Candidates” with Phil Jones, Paul Brewer, Danna Young, and Jenny Lambe

National Center for Faculty Development and Diversity, University of Delaware Vice Provost’s Office, “Faculty Success Program,” Fall, 2017

University of Delaware Cybersecurity Initiative, 2016-2019 for developing an integrative analytic tool for social media, with Hui Fang, Engineering.

Center for the Study of Diversity Grant, University of Delaware for National Agenda 2015, “Race in America,” Fall, 2015

NSF Supplement to NSF SES, 2014-2019, for “Becoming the Online Resource Center for Ethics Education in Engineering and Science.”

Hilton Foundation, 2010-2012, for “National Agenda Public Opinion Research Initiative” with Ralph Begleiter and David C. Wilson.

Interdisciplinary Humanities Research Center, University of Delaware, November 2009, for “Political Communication and Engagement in the 21st Century: Cross-Disciplinary Intersections” with Philip E. Jones, Julio Carrion, Dannagal G. Young, and David C. Wilson.