Our ambition is not to just be your agency, but to be a growth partner, creating a long-term and mutually beneficial partnership. 

We started life in Egypt as communications agencies in the MENA , since then we became a full-service marketing agency. In 2008 Fad-COM was funded. creates a unique proposition; combining deep consumer insight and world-class content creation specialism with marketing expertise in strategy either digital or traditional, SEO paid media, media buyer, and data.

The landscape has shifted power from brands to connected consumers, allowing new technology and new competitors to emerge quickly, causing disruption for brands. Business, as usual, may no longer deliver the same results it did last year. Our Change as Usual ethos – a set of behaviors and ways of working - helps our clients navigate this change and grow their business.

Whatever your objective, every campaign starts and ends with the consumer, we believe that better performance is unlocked through better consumer understanding. Our unique audience insight and data, sits at the heart of everything we do and influences all the channels plan and buy. Our Fad-COM planning process ensures that this insight is connected directly to channel planning and execution.