We've moved to a new home
The Buy Surf Coast campaign started in March 2020 when the Covid-19 restrictions first started.
We provided a website with an online directory of local businesses and the altered services being offered during the lockdown period.
Through this campaign, we promoted more than 650 local businesses to an audience of 5,100 website visitors and achieved an online reach of 36,742 people. We encouraged locals to #BuySurfCoast through a mix of social media and full page ads in the Surf Coast Times.
Inspired by Surf Coast is the next phase of the marketing efforts to support local businesses.
We were inspired by the quality, innovation and variety of products and services available from local Surf Coast businesses.
So we have upgraded the www.buysurfcoast.com.au website to provide a place where local customers can quickly discover new unique gift ideas, shopping, food and drinks, creative arts, trades and services.
The website includes an interactive map where you can easily search businesses by category and area.
We’re also collecting stories of how the Surf Coast has inspired business owners or their businesses. These will be shared on social media to create and maintain a positive connection with customers that may be able to shop online or visit when they can.