Sam appears regularly on BBC (Today Programme, World at One, Victoria Derbyshire, Front Row, PM, 5 Live, BBC Breakfast), ITV (This Morning), Sky News (Sunrise), Channel 5 News, regularly on TalkRadio, Virgin Radio and others.

He has appeared as a media spokesperson for the Department of Education, Public Health England, Save The Children, the National Forest, as well as with companies including Aardman Animations, Argos, Barnados, British Gas, the Cartoon Network, Center Parcs, Discovery Kids, Dulux, Lego City, Lego Juniors, LegoLand, the National Trust, Sainsbury's, SkyKids, Tesco, Thomas Cook, and many more.