If you're a site owner and you don't think submitting to Search Engines is important, the following statistics may change your mind:

• A study from IMT Strategies professes that a company's presence within search properties is the most important factor in maintaining high brand awareness -- more so than print, radio, or TV advertising (Sales & Marketing Management Magazine, January 2001).
• A Direct Marketing Association study found that Search Engine Optimization was the top method cited by Web site marketers to drive traffic to their sites (66%), followed by email marketing (54%)
• Iconocast reported that 81 percent of U.K. users find Web sites through Search Engines (Source: June 2000, Forrester Research Inc., "UK Internet User Monitor.")
• The Graphics, Visualization & Usability Centre (GVU) 10th User Survey reported that 84.8 percent of respondents found out about Web pages from search engines.
• 92% of online consumers use Search Engines to shop and/or purchase online according to a report published by the NPD Group.
• A study conducted by IMT Strategies found that search engines are the number 1 way (46%) people find Web sites. Random surfing and word-of-mouth ranked second (20% each)
• Search engines rank among the busiest and most popular sites on the Web -- see any RelevantKnowledge or MediaMetrix report.
• Jupiter Research, in a March, 2001 report, notes that Internet users ranked Internet searching as their most important online activity, awarding it a 9.1 on a 10-point scale. The next most important activity ranked only 6.3.
• Bing Ads helps you reach customers with Search Engine Marketing  (SEM), also known as Pay-Per-Click advertising (PPC). Here’s how it works:

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