See CSCS Activity
Critically analyze five or more modern cigarette advertisements.
- Describe the visual messages associated with the advertisements and
- identify the inferences advertisers probably want consumers to make.
- Evaluate these unwritten claims in light of evidence. For example, an advertisement may show business executives smoking around a conference table, creating the impression that smoking is a way to relate in the business world. Evidence, however, shows that large numbers of major corporations are “smoke-free” and even subsidize clinics and support groups to assist employs “kick the habit”.
- Make advertisements that tell of the health-related risks.