About




Janet Schwartz is an Executive in Residence at Duke University's Center for Advanced Hindsight. She has a Ph.D. in Cognitive Psychology from Rutgers University. Her current research is at the intersection of marketing and public policy where she uses insights from behavioral economics to investigate how consumers navigate the healthcare marketplace. She uses a variety of methods to better understand healthcare as a consumer experience. Her hope is that these insights can be used to inform practices and policies that improve consumer welfare.

Janet's research has been published in leading marketing, health policy, and psychology journals such as the Journal of Marketing Research, the Journal of Consumer Research, Health Affairs and Psychological Science. Her work has also been featured in media outlets such as The New York Times, CNN, NPR and the Harvard Business Review.