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2016-08-17

Topic: How might we make our empathy based services and training more financially viable and sustainable?


Meeting: Wednesday, Aug 17, 10am to 12pm (PST Pacific Time)

YouTube Video


Participants

  1. Edwin Rutsch -  EdwinRutsch@gmail.com

  2. Gray Switalski - gray.switalski@gmail.com;

  3. Christel Broederlow info@theuniversalempath101.com;  

  4. Jerry Green jerry@greenermediations.net;

  5. Kathryn Davis  vadamur@gmail.com;

  6. Greg Jarmiolowski greg@sqlprompt.net

Parth Savla - parth.s.savla@gmail.com; (n/a)
Minista Jazz theministajazz@gmail.com; (n/a)
Arina Dogaru arina.dogaru@gmail.com; (n/a)


Meeting Outline

  • Check-in - Name and background with empathy work
  • Topic: How to make a living from offering based empathy services and training?
  • 5 minute: interview - Take Notes
  • Sort topics and discuss



Meeting Transcripts and Minutes


Thanks to Christel Broederlow for organizing and tidying up the following from our meeting notes.

"Thank you for the IETA Meeting, I really enjoy participating in every aspect. I have completed tidying up the formatting so the report is now ready for you to add the video and upload. "Christel



What questions do you have on the topic?

What are empathy based services?

  • Empathic Listening
  • Coaching
  • Facilitation
  • Therapy
  • Nonviolent Communication
  • Focusing
  • Restorative Justice
  • Conflict resolution
  • Mediation
  • Dynamic Facilitation/Empathic Inquiry
  • Human-centered design/ Empathic Design
  • etc


Some reflections

  • Empathy as product vs empathy as tool or a catalyst to provide the needed product

  • “Empathy” as a message around product is a distraction. It is suffering relief.

  • Not ready or clear on the steps to get to the desired goal..how to market what is a skill as a product



5 min interview - Questions to ask?
We came up with a list of questions to ask each other

  1. What have been your struggles and successes with making an income from offering empathy based services and training?

  2. How will you promote what you do?  Social media, website, local advertising, word of mouth?

  3. Who is your target market that you would specifically like to focus on?

  4. How do you feel about online vs in-person?

  5. What are the primary goals you are aiming to achieve with the services and training you will provide?

  6. What kind of push backs have you had about incorporating empathy based work into your business life?

  7. What are the problem areas that empathy addresses? Target market?



Interviews:


Gray interviews Jerry


  1. Jerry how did you first start with empathy to make a living?

    • Was already a mediator. I gave a talk and people got a lot from the embodied part.
    • Aikido has informed my work as a mediator.
    • Communication and Harmony
    • Bodywise-Communication
    • Greener Mediations
  1. Incorporated into his business, how were you able to do that?

  • Gave a talk at bookstore on aikido. Asked to do seminar for church.

  • This grew and he built a website.

  • Has pushed in his mediation work to help clients get embodied.

  1. Growing in terms of market/notoriety (maybe brand?) but not monetarily on its own

    • Aikido works better than NVC for him...keeps you out of head and in the body
    • Working on an infomercial type marketing to draw people to his website..affiliate program..
    • I’ve allowed the work to progress. People had difficulty
    • Both empathy is out of the mind.. Into the body.
  1. How have you been able to grow this as a business?

    • Hasn’t been a money maker but is a notoriety.
    • NVC breaks down with tensions
    • Aikido Helps me stay grounded.
    • Empathy
  1. Working with mediators? How would you like to see it grow.

    • How to market that.
    • Create a 60 second video
    • Can have affiliates


Jerry interviews Christel


  1. Ask yourself a question?   What have been your struggles and successes with making an income from offering empathy based services and training?

    • Been writing for 20 years
    • How to make a living from that.
    • Empathy is so broad. Developing “empathy in the workplace” manuals .. targets business owners and team leaders
    • Christel’s articles have been published online, both on her website and on various social mediums online
  1. Is your work Published yet?

    • Yes, online and referenced in numerous published books
    • Working on a book - as an overview of how empathy affects our lives and every relationship we have, family, friends, colleagues and even with strangers. Next book that will follow will be focused on Empathy in the Workplace.
  1. Has your writing produced employment?

    • Just dealt with one on one via the internet via emails, social media, website and face to face.
  1. What is your business plan?

    • Focus on small to medium businesses first
    • Seeking accreditation from Australian Government
    • Develop teaching modules, take it out to the workplace
    • Have Business Owners identify the benefits to investing in their team leaders/managers to effectively manage their teams and the cost benefits in doing so (staff retention, improved relations, increased productivity, team building, moral, achieving the objectives of the organisation through empathic management learned and applied
    • Measure effectiveness over a couple of years and gather supporting data with proven results then..
  1. Workshops - take to the Australian Education Board.  Make them compulsory

    • Present the results to the Education Board
    • Aim to have workshops accredited as a course
    • Advocate Government to implement as compulsory curriculum in all study areas in Universities and Higher Education in Australia and New Zealand
    • Advocate workshops to be internationally recognised due to its success
    • Empathy to be seen as a real skill
  1. Highlights as a topic.?

    • Role with family, friends, strangers,
    • How to be a good leader
    • Staff retention as a money saver
    • How empathy helps with being a good leader and a good boss - helps with staff retention, that cuts costs.


Christel interviews Greg

  1. What are you goals with empathy?

    • Drop in workshop on compassion fatigue for healthcare workers
    • Dealing with burnout
  1. Do you want to turn it into a monetary business.?

    • Don't’ want to think that far ahead
    • Took the Stanford CCT course
    • Certified by Stanford to give continuing education units and go from there.  But first he wanted to gauge interest and his own interest in the work.
  1. Is there interest and do I like the work?

    • People may not be ready for meditation.
    • Wanted to give insights in how to deal with suffering in a work environment.
    • Idea was to have an hour long workshop which would give people a place to open up about their feelings of burn-out or overwhelmed
  1. Did you find that burnout was something you experienced?

    • Yes, when I was in my early 20’s working as a Social Worker, mostly on my own and constantly dealing with burnout
  1. How did you cope with that burnout, did you have techniques?

    • I had no techniques back then, he was alone.
    • He was the only social worker and found the nursing staff was callous.  He dealt with the activities director, who was very caring.
    • Saw people dying, was not equipped for that.. I had no support. I was alone, the nurses were very callus.
  1. Do you have material you’ve designed.

    • Gathered some material, ideas, but put everything on hold to complete Stanford Course, plans to resume this.

Greg interviews Edwin


  1. What kind of programs are you offering in the area of empathy?

    • Wide series: the website allows for donations, offered empathic listening, and also been doing some human centered design workshops on empathic school cultures.  In person workshops on empathy circles, empathic listening, etc
    • None of these are really stable financially, wants to address that more directly
  1. Out of all of these things you're working on, which one do you feel closest to?

    • Processes are similar.  
    • Mediation - active listening and facilitating dialogue.  
    • Active listening as a process is the core of most other things.  Like what Jerry is doing with the body and wants to get into that more.  
    • Wanted to do an empathy movement, was inspired by Obama.  Was looking at a bigger picture and thought Obama was going to put money into empathy.  However, he found there was a lot of rhetoric but no follow through there.
  1. What do you want to do to market your various services?

    • Looking for something with traction, trying different things, project doing now is within society is that Black Lives Matter, Police Officer killed, riots, empathic community and policing circles
    • Online empathic listening to get the ball rolling
    • Empathy cafes with 30+ people to dialogue to get the importance of empathy
    • A social problem, memorial with Barack who said we need more empathy, likewise with George Bush and Hillary Clinton in bridging social divides, thinking this might be a way forward in finding traction.  
    • Empathic listening, mediation, human centred design and trying to put it together.
  1. If you had your way and could just get traction for any project, which one would it be?

    • It’s all the same thing for me.  It’s about people learning empathy skills.  
    • The BLM/police one I really like.  Holding a space for that to happen is really important.  I like that and the empathic schools.
  1. How do you see this as a way to make money?

    • BLM/Police - start with kickstarter.  Showing a success then the community can pay for it.  City officials can then start giving money.

Edwin interviews Gray

  1. Are you interested in training?

    • Worked at different areas, school focused on autonomy, empathy, the kind of school and what they were creating was a beautiful thing.  
    • A fan of commerce but not as important as the people they are producing, from learning from books, exploring the world, hands on learning, literature, encouraging kids.  
    • We don’t have computers to be empathetic, this is what we need to create in our children, and hopefully move the whole society.
  1. You're a teacher that sees developing an empathic school system and then receiving a salary as a teacher?

    • I would like to move away from teaching and find a way to provide training to schools, to teachers as part of professional development so that it becomes a mainstream way to teach
  1. How do you envision that?

    • Thinking big picture here, being huge!  
    • Working with likeminded people who are able to offer training and go into schools as trainers in empathic school culture, work with specific school districts or different groups.  
    • Get into AIMS, help those schools to move to best practice.
  1. Become an organisation like IETA and market to other districts, schools and be paid through the associations who can handle the marketing.  Be one of the trainers, sounds like it would be fulfilling.

    • Definitely, the kids embrace it and see the change.
    • Loved the types of people this school was “creating”
    • Wants to see a shift from just book learning to more experiential
    • Empathy as a marketable skill
    • Would like to move away from the teaching and move towards the empathic part
    • Find a way to provide some sort of training to schools..empathic teaching..empathic culture as a part of teacher training
    • Ideally offered through an organization
    • Private schools (in Baltimore area) belong to AIMS...this organization would work with AIMS to get into their member schools.



What is the next Step?



Jerry

  • Post to list


Edwin

  • Continue another workshop on the same topic

  • Use MURAL for the platform to deliver next workshop using Human Centred Design

  • Creative, easier to see everything through MURAL


Gray

  • How to bring it all together. Create draft.

  • How to move the IETA forward.

  • How might we bring all of our needs together..

  • How might we create a empathy certification program?


Christel

  • Move IETA forward to be established as a recognised International Association

  • Founded consultative committee in Queensland, Australia bringing the QLD Police together with the Community using empathy, communication, understanding and harmony and breaking down barriers, uniting support networks with other organisations, police and community.

  • Design draft: vision, goals, values, agreement for IETA to be discussed next meeting

  • Draft ideas on how we as an association can collective develop a certificate i.e.

    • Certified IETA Empathy Facilitator after completing workshop(s)

    • Perhaps different levels of certification i.e. Human Centred Design, Empathy Leadership

      • Levels I, II, III, Advanced (depending on what we expect to deliver and what level of achievement is required?)

    • Paid Membership (establish an Annual Fee) to cover costs, administration, certification, website hosting costs etc.

    • Directory of Members includes Business List

    • As members are from around the world, perhaps at some stage consider sub branches of IETA, i.e. IETA - US, IETA - INDIA, IETA - AUSTRALIA etc to encourage a strong movement of IETA in each country that has focused purpose and achieves the goals of the association

    • Members can be affiliated with the International Branch and in their Country

    • Bi-annual International Conferences

      • Opportunity to be Guest Speakers delivering presentation

      • Networking & Marketing Opportunities

      • Educational Opportunities (member2member)

    • Representation on Political Levels, Humanitarian, Social Justice/Services, Education, United Nations for Global Acknowledgement of Empathy


Greg




Themes That  Emerged


  1. HMW generate  income from offering empathy based services and training?

    • Enter the lottery

  2. How might we  identity and relieve people's pain and suffering with empathy?
    1. Find people in pain
  3. How might we clarify whether empathy is a product or skill? 
  4. How might we sell empathy? 
    1. I can solve your pain.
    2. Empathy as a solution to a specific problem 
  5. Question, is empathy a product or skill, means?
  6. People don’t know they need empathy, If they have, they will pay for suffering relief.
  7. Empathy as Product
  8. Transformational vs transactional empathy
  9. Empathy way to addressing a need in the consumer
  10. Need empowerment - Want to hide empathy 
  11. Problem: People don’t realize they need empathy



Gray:

  1. How might we sell empathy as a transformation?

  2. How might we articulate the benefits of empathy?

    • For Schools: Students that are employable due to being certified 
    • For Schools: Make it a desirable new 21st Century Skill

Edwin:

  1. How might we market empathy as a skill?

  • Active Listening

  • Mindfulness,

  • keep people engaged online empathic circles

Greg:

  1. Took Stanford Course (Greg)

  • Mindfulness, awareness, compassion, love and kindness, start with self, move out to others, meditation, leading through guided meditation

  • Correlate change, separate and then become certified

  • Jump start your practice

  • Feeling compassion for the whole world over just self



Long term Goal

  • Problem: Don’t know how to get to the goal.

  • Business building

  • Teaching is the product.

  • How to market?


Training - Ways to convey the ideas

  • How might we find ways to convey the skills of empathy?



Everybody has a target market.

  • Grey - Teachers, Students, Children

  • Greg - Healthcare, Social Work

  • Jerry - Communication & Harmony, Aikido

  • Christel - Website: relationships (all), business, workplace

  • Edwin - Black Lives Matter, Police, Community, Centre for Building a Culture of Empathy and Compassion



How might we get clear on the problem in each target market and make an income from addressing  this?

  1. Solutions:

  • Certification and accredited

  • Research to support our work

  • Test and measure results of effectiveness


  1. How might we as trainers be taken seriously?

  • Highlight the problems

  • Make empathy training natural

  • Connect to personal life experiences.

  • Solve the problems people will take it seriously

  1. Highlight Problems for Businesses:

  • Business staff retention.

  • Financial cost to the organisation/business

  • Human resources

  • Job advertising

  • Loss of skill, cost to retrain

  • Loss of productivity

  • Staff having to pick up extra responsibilities until suitable replacement is found and adequately trained




Empathic Policing Circles Project
There is an idea for IETA to take on a serious social problem and social pain like the polarization and division in some parts of the country between the police and the black community. Black citizens and police are getting shot and killed. There are riots and all kinds of conflict in the streets.

The goal would be to foster, support and facilitate empathic dialog via empathy circles and other empathic processes between the police, black lives matter activists and the wider community.
Edwin and a team are already working on this project. This is the link http://j.mp/empathicpolicing

IETA members could join this project. Doing a project like to together as an organization could be a way for the organization to model and do some positive work in the country. We could create some models that could be replicated. Some successful dicalogs could get publicity for the organization and help it grow.

What do people think of this idea?




In addition


Introduction
One of the biggest problems I see that empathy trainers face is to make our services financially viable and sustainable. In this meeting we will share experiences, questions, strategies and approaches that we use to earn a living from our work. Send any questions and comments that you would like to address in this meeting. For example, at one of the meetings, Raj raised the issues of the perceived social value of empathy training. 

From RAJ GILL

Theme: Issue of value, money and empathy training.

Story:    Some empathy trainers, actually believe that money should not be part of the process. Anyone can come to a workshop even if they can’t pay. However, dentists and other professions don’t  give away their work. This upsets(?) Raj.

Feeling:  upset
Met Need:  
Unmet Need:  

Insight:  

HMW:  How might we as empathy trainers create an image of “professionalism” that lets us get paid in relation to what we offer?


 

Christel Extra notes


What is required to register as an

  • Association in the US?  Application, cost to register?
  • Scheduled Meetings?
  • Logo/Branding of IETA?  My son is a Graphic Artist and could design this based on feedback from members and yourself to what you envision it to mean, depict, colours etc.?
  • Membership Application requirements
  •  Move IETA forward to be established as a recognised International Association
  • Founded consultative committee in Queensland, Australia bringing the QLD Police together with the Community using empathy, communication, understanding and harmony and breaking down barriers, uniting support networks with other organisations, police and community.
  •  Design draft: vision, goals, values, agreement, objectives for IETA to be discussed next meeting
  •  Draft ideas on how we as an association can collective develop a certificate i.e.
  • Certified IETA Empathy Facilitator after completing workshop(s)
  • Perhaps different levels of certification i.e. Human Centred Design, Empathy Leadership
  • §  Levels I, II, III, Advanced (depending on what we expect to deliver and what level of achievement is required?)
  • Paid Membership (establish an Annual Fee) to cover costs, administration, certification, website hosting costs etc.
  • o    Directory of Members includes Business List
  • o    As members are from around the world, perhaps at some stage consider sub branches of IETA, i.e. IETA - US, IETA - INDIA, IETA - AUSTRALIA etc. to encourage a strong movement of IETA in each country that has focused purpose and achieves the goals of the association
  • o    Members can be affiliated with the International Branch and in their Country
  • o    Bi-annual International Conferences
  • §  Opportunity to be Guest Speakers delivering presentation
  • §  Networking & Marketing Opportunities
  • §  Educational Opportunities (member2member)
o    Representation on Political Levels, Humanitarian, Social Justice/Services, Education, United Nations for Global Acknowledgement of Empathy

 


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