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How popular is efi site among non-members?

How popular is efi site among non-members, whether taxonomists or laymen?
I would like to have your views, if you are aware of some non-members, in this regard.
Also what can be done further so that it becomes more popular among both these sections?

Thank you for your mail. Indeed, eflora page is playing a vital role in our life. An example, being a Plant Taxonomy student I am almost daily visiting the eflora site to confirm or compare the plant species. I think we can start to make it more comprehensive by adding the detailed distribution in India and brief description and keys, at least for the families/ genera had been worked out previously, through the revisions. 

Thanks, ... A very important feedback. Yes, I am working on these aspects of detailed distribution in India (where ever available on net) and keys, where ever I am revising a genus on the site either directly or through links of eFloras/ BSI Flora of India (though down since long)/ Local books available on net etc.
But progress is certainly slow as we need more volunteers who can take up such works. I can certainly train them for this work. 
I am sure eFI is used to very great extent by non-members.
Surely, it is used as much as any good Flora site by students, enthusiasts and subject experts.
And not before long, they convert themselves to be a member. Because, it is more fun by way of querying / responding / contributing !
I think frequency of people joining eFI, is always on increase, a sure indicator of popularity.
Simple statistical analysis of how many joinees are - from which field / their reason for wanting to join the group, tells about group's rising popularity and credibility.
Thanks, ... Yes, very important feedback.
Yes, lot of research scholars are joining and contributing to building of eFI as are passionate persons from other field.