Aniko Öry

I am an Associate Professor in Marketing at the Yale School of Management.

My research focuses on Industrial Organizations, Quantitative Marketing, and Microeconomic Theory. 

Email: aniko.oery (at) yale (dot) edu

Curriculum Vitae: pdf 

Yale Marketing Seminar:
Quant Women in Marketing: This is a list (work in progress) of women Marketing researchers: link
URM in Marketing: Here is also a list of UMR scholars in marketing: link
Theory in Marketing: ... and a list of theorists in marketing: link

Current Teaching:
1. Strategic Market Measurements
2. Listening to the Customer
3. International Experience Japan trip 

          Photo credit:   Charis X. Lee   

Publications and Accepted Papers: 

1. Mentoring and the Dynamics of Affirmative Action pdf

2. Contracting with Word-of-Mouth Management pdf
joint with Yuichiro Kamada
Management Science, November 2020, Vol.66, No. 11, pp. 5094-5107
Online Supplementary Appendix: pdf
(Previously circulated as "Encouraging Word of Mouth: Free Contracts, Referral Programs, or Both?")

3. The Benefit of Collective Reputation pdf
Joint with Zvika Neeman and Jungju Yu 
RAND Journal of Economics, Winter 2019, Vol. 50, Issue 4, 787-821

4. Transparency and Distressed Sales under Asymmetric Information pdf 
joint with William Fuchs and Andrzej Skrzypacz 
Theoretical Economics, 2016, Vol. 11, Issue 3 (Sept.), 1103-1144

5. The "Magic Formula" for Linearly Edge-Reinforced Random Walks pdf
joint with Franz Merkl and Silke W.W. Rolles
Statistica Neerlandica, 2008, Vol. 62, Nr. 3, 345-363

Working Papers: 

6. Consumers on a Leash: Advertised Sales and Intertemporal Price Discrimination pdf
Revise and resubmit, RAND Journal of Economics

7. Aiming for the Goal: Contribution Dynamics of Crowdfunding  pdf
Joint with Joyee Deb and Kevin R. Williams
Revise and resubmit, American Economic Review
8. Competing for Talent pdf
Joint with Yuhta Ishii and Adrien Vigier

9. When do consumers talk? pdf
joint with Ishita Chakraborty and Joyee Deb
(formerly: Managing Word of Mouth Content)

Yale Center for Customer Insights Blog:

Work in Progress: 

10. Reputation with Replacement: the Negative Effects of Positive Selection  
joint with Jack Fanning