Projects

Bellabeat data analysis case study

Bellabeat is a successful small company, but they have the potential to become a larger player in the global smart device market. Urska Srsen, co-founder and Chief Creative Officer of Bellabeat believes that analyzing smart device fitness data could help unloack new growth opportunities for the company.

As a junior data analyst in Bellabeat, I have been asked to analyze the data to detect pattern and trends and the insight from this data should be used to help make informed decision on one of Bellafit product. At the end of the deep dive, I would present my findings and recommendations to Bellabeat executive team to help guide its marketing strategy. Click here to see the full report in R.